The second edition of AO 40 Under 40 showcases leaders driving innovation in technology and sustainability—two key pillars for India’s next big leap in fashion. Discover their inspiring journeys and how they are shaping the future of Indian fashion.
The strength of an industry is reflected in its young leaders—and after meeting the inspiring professionals of AO 40 Under 40 (2nd edition), it’s clear that India’s fashion future is in capable hands.
This year saw nominations from across the fashion ecosystem, showcasing exceptional talent. Selected through a rigorous editorial process, these leaders stand out for their excellence, creativity, and vision—including Arun of Eshwar Exports & A&A Organic Cotton, whose work reflects a strong commitment to sustainable and responsible fashion.
A key highlight is their focus on technology and sustainability—driving smarter operations and responsible growth. With ambitious expansion plans and a bold, innovative mindset, they are redefining leadership through collaboration and forward thinking.
Read on to discover how they’re shaping the future of Indian fashion.
Arun Alagarasan was born and raised in Tirupur, representing the second generation of a textile family deeply rooted in India’s apparel hub. His journey began by supporting his father’s textile processing business, where he learned the value of hard work and precision from a young age.
Growing up within the unit, he gained hands-on experience across every stage of production—from spinning and yarn to fabric development and finishing. Over time, he expanded into ready fabric trading, garment manufacturing, and exports, developing a comprehensive understanding of how every thread connects to purpose.
Driven by this experience, Arun set out to build something meaningful—a brand that respects both the customer and the planet. This vision led to the creation of A&A Organic Cotton, founded on the philosophy of slow fashion. Using certified organic cotton, the brand reflects simplicity, sustainability, and quiet luxury.
Building on this foundation, he launched Mad Minimalist – More About Tomorrow, a natural extension of his sustainable vision. The brand embraces nature’s purity through undyed, chemical-free fabrics that significantly reduce environmental impact.
Based on production analysis, reaching one lakh pieces has the potential to save over 2.4 lakh cubic metres of water and reduce more than 34 tonnes of CO₂ emissions, reinforcing Arun’s commitment to responsible fashion.
